Our fascination with proper nutrition and the health of these magnificent fish drives everything we do. We see bait as an investment into carp fishing. The healthier and larger the carp, the more rewarding landing these incredible creatures becomes for every angler. Unlike many companies in the industry, PB Baits isn’t our main source of income. This means we’re not driven by profit but by a genuine love for the sport and a commitment to delivering premium quality baits for all anglers across the UK.

Unlike many bait companies we not only have a bait production facility, but we also have a shop for our customers to pop in for a chat, have a cup of tea, discuss their bait requirements and have the opportunity to feel, touch and smell any of our products before they buy.

We strongly believe this personal touch delivers a new level of buying experience for our customers.

Every product we create is a testament to our dedication to innovation, ingredients and the art of carp fishing. When you choose PB Baits, you’re choosing a bait that’s crafted with care, backed by passion, is affordable and designed to help you experience the thrill of landing that next Personal Best.