Ambassadors

  • Man kneeling in forest, holding large fish with both hands, wearing gray beanie and dark clothing.

    Barry Sherrington

    I’ve been fishing since childhood, starting with tiddler snatching on canals before progressing into specimen carp angling. My early years were spent on club waters, park lakes, and syndicates, developing my craft on gravel and sand pits. These days, I prefer the quieter, more focused environment of syndicate waters, though I still enjoy the occasional social or session on a commercial venue with friends.

    Raised in the era of Carpworld and proper carp etiquette, I’ve always valued respect for fellow anglers and the waters we fish. My current UK PB stands at 43lb 6oz.

    Thanks to my father, I’ve been fishing in Europe since the age of 12—starting with a trip to the Dordogne in 1994. Since then, I’ve returned to France almost every year, fishing everything from intimate estate lakes to vast inland seas, and landing a French PB of 65lb. I’ve also ventured into Germany, first visiting in 1997.

    Whether it’s a low double or a European giant, the thrill of carp fishing remains the same. That love for the outdoors and the water has been with me since day one—and it’s not going anywhere.

    Go-To Bait Combo:
    Nut Fusion paired with a Krill, Tuna & Orange pop-up, or Ocean Blend matched with a Tutti Fruity hookbait on his trusted rig.

  • Man holding a large fish outdoors in a green wooded area.

    Sam Watt

    Hi, I’m Sam. I’ve been working with PB Baits since the start of my spring campaign on my local club water, and the results have been outstanding. I’ve had great success using the Orange Krill & Tuna pop-ups, landing fish up to 32lb so far. I like to trim them down slightly to create a critically balanced, irregular shape that stands out from the freebies — a small edge that’s made a big difference.

    My go-to rig is a stripped-back Ronnie, modified by removing the big ring so it sits tighter to the lakebed. Paired with a size 6 Kurv Shank, the hook holds are brutal — and my confidence in this setup is sky high.

    Whether conditions are prime or tricky, PB Baits has consistently delivered for me. Even when the going gets tough, it always seems to produce that bonus fish. Get on it!

    Go-to Bait Combo:

    Ocean Blend Boilie with Krill & Tuna Hook Bait

  • A man in a gray beanie and black hoodie holding a large, golden-yellow fish with a body covered in scales, standing outdoors near a lake with trees in the background.

    Steve Howe

    Steve began his angling journey at an early age, cutting his teeth on canals and rivers through coarse fishing. Over time, his passion evolved into carp angling, where he found his true calling. From day-ticket venues to exclusive syndicate waters, carp fishing has become more than just a hobby — it’s an obsession.

    Some of Steve’s most cherished moments have been spent on the bank, sharing laughs and memories with close friends. Like many anglers, he’s experienced the highs and lows, but recent seasons have seen a noticeable shift in results — particularly since making the switch to PB Baits.

    Earlier this year, Steve took our bait range on a trip to France. After a slow start, he made a tactical change to our Tuna & Krill combination — and the results were immediate. A stunning 45lb common and a 56lb mirror quickly followed, marking a turning point in the session and solidifying his confidence in the bait.

    “Since using PB Baits, my catch rate has noticeably increased,” Steve says. “It’s a bait I trust, and I’m confident it’s going to keep producing throughout the year.”

    If you’re not already using PB Baits, now’s the time to try. Premium quality, proven performance — don’t miss out on what could be your next personal best.